Our services provide you with a solution to meet all your email marketing needs, so you can focus on building seamless email experiences that foster long-lasting customer loyalty. Twilio SendGrid’s rich variety of email templates and user-friendly design tools allow you to painlessly and efficiently insert a GIF into email. With a cohesive marketing strategy and a consistent theme, GIFs are a useful way to garner more attention and set your company apart. Add GIFs to your email marketing campaigns today with Twilio SendGrid When used as a call to action, GIFs attract attention and allow fast access to your desired landing page. These engaging animations speak the language of the internet, providing a quick, digestible way to gather important information, so use them to your advantage. Plus, GIFs can also add to your visual identity, allowing users to get a glimpse of your brand and personality. In short, if your goal is to expand your reach and increase a certain number of clicks to a site, GIFs will help you get started-as long as the GIFs are fun, memorable, and purposeful. Dell’s first GIF-centered email marketing campaign saw a 6% increased open rate, 42% increased click rate, and 103% increased conversion rate. GIFs can be excellent tools for customer engagement, as email campaigns with attached images have a 42% higher click-through rate than those that don’t have images.
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